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LAS VEGAS — January 8, 2007 – Samsung Electronics, an innovator in home appliances, combines style, stealth and substance with its new WF337 silvercare Front Loading Washing Machine with new VRTTM Technology. Samsung’s WF337 silvercaretm Washing Machine, available in Neat White, Tango Red, Blue Onyx and Stratus Gray, features advanced VRTTM (Vibration Reduction Technology) that provides industry-leading performance in the area of vibration and noise. Thanks to VRT technology, the silvercare washer will work quietly in second floor laundry areas or those close to living spaces. “In tests, VRT technology proved to have the lowest vibration level of front loading washers and also the lowest noise level,” said Warner Doell, Director, Digital Appliance Division, Samsung Electronics Canada. “Many consumers are first-time front load washing machine purchasers and typically are not aware of the vibration and noise issues that the average front-loading machine produces. Samsung has eliminated this common annoyance for consumers and provided them with a stylish design to complement their homes. Also, VRT technology helps enhance small load performance, which commonly causes unbalanced loads, like washing a single pair of jeans.” Though noise is reduced, Samsung’s WF337 silvercare Washing Machine does not skimp on power. It features 1300 RPM maximum spin speed during final spin and achieves better than 2.2 MEF, which is designated by the US Department of Energy as “Tier 3″ in 2007. In addition to its VRT technology, Samsung’s WF337 silvercare Washing Machine also features silvercare Technology, which provides new options for handling delicates, darks, and other articles which contact the skin. Items such as dark coloured bath towels, sheets, duvets, and dark undergarments can now be sanitized in cold water without bleach. The revolutionary silvercare Technology keeps clothes looking new longer (compared to machines without silvercare) and saves on energy — 92 per cent when compared to standard hot water sanitization. Samsung’s silvercare technology also effectively removes odour-causing bacteria that front loading washing machines typically harbor. With 3.8 cubic feet of space, the Samsung’s WF337 silvercare Washing Machine can handle everything from a king size comforter to a single pair of jeans. Thanks to VRTTM technology, it provides exceptional performance handling unbalanced loads.

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